→ The Imperative
Improving the citizen experience of government
The proliferation of mobile devices, the quality of the commercial consumer experience and access to news and information via social media are all driving citizen demand for similar government services.
Multiple delivery channels are now required to meet expectations, including the need to speak to a helpful human for deeper, more complex interactions. But it’s not just the multiple access and communications channels that are needed, it’s a consistent consumer experience, regardless of channel.
This is vital to achieve a modern, consistent, and seamless experience for high volumes of citizens who need to connect to a government process or get vital information to advance personal or commercial business.
